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Saudi Arabia stands at a pivotal moment in its sustainability journey. Since the launch of Vision 2030, the Kingdom has crafted policies aimed at reaching net-zero emissions by 2060 and generating 50 percent of its electricity from renewables by the end of the decade.

These are undeniably bold aspirations. Yet, the true measure of success will hinge on the extent to which Saudi citizens embrace and drive this transformation. While top-down policies are essential, they must be complemented by a bottom-up movement.

Several countries have shown that successful sustainability requires broad public support. Germany’s Energiewende, a long-term energy and climate strategy to move the country toward a climate-neutral energy system by 2045, demonstrates the power of national commitment.

Costa Rica’s award-winning Payments for Environmental Services (Pago por Servicios Ambientales), launched in 1996, which compensates........

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