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Peter McGraw

Peter McGraw

The Conversation

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The tourism industry is slowly waking up to solo travelers’ needs

More and more travelers want the freedom of going it alone, but with connections and activities with other people.

10.09.2026 10

The Conversation

Peter McGraw

Many churches, synagogues and mosques are built around families – and they’re struggling to respond to rising singles

The increasing percentage of Americans who are not married or in a long-term partnership is testing employers, marketers and religious institutions.

23.04.2026 10

The Conversation

Peter Mcgraw

Family‑friendly workplaces are great − but ‘families of 1’ get ignored

In an era of family-friendly workplaces, how can employers treat single people without kids fairly?

06.03.2026 20

The Conversation

Peter Mcgraw

Doing things alone is on the rise, and businesses should pay more attention to that – even on Valentine’s Day

With solo living on the rise, more consumers are dining, traveling and spending on their own. Yet most brands still design their offerings year-round...

23.01.2026 30

The Conversation

Peter McGraw

Singles’ Day is a $150B holiday in China. Here’s why I think ‘11/11’ will catch on in the US

Singles are reshaping culture and commerce in Asia. A professor of marketing explains why the US could be next.

04.11.2025 20

The Conversation

Peter McGraw

Don’t try to be funny at work unless you want to risk your job and any chance of ever getting promoted, management professors say

Funny ideas can be good. Nebraska’s tourism board won with “Honestly, it’s not for everyone," and Patagonia boosted sales with “Don’t Buy...

25.09.2025 10

Fortune

Peter McGraw

Why you seriously need to stop trying to be funny at work

Cracking jokes at the office is more likely to backfire than boost your career.

25.09.2025 10

The Conversation

Peter McGraw