AI isn’t just changing entertainment — it’s redefining it. Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers coming back. Traditional media and streaming services may struggle to keep pace.

The question isn’t whether AI is taking over. It already has. The question now is, how can media and entertainment companies evolve to keep up?

Social media platforms have improved audience engagement by leveraging AI-driven algorithms that curate content in real-time based on individual preferences.

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Social channels don’t just recommend content — they predict what users will enjoy, contributing to experiences that feel effortless. This level of personalization keeps younger audiences engaged: Gen Zs surveyed in Deloitte’s 2025 Digital Media Trends report spend 54% more time, or about 50 minutes more per day, on social platforms and watching user-generated content than the average consumer while spending 26% less time, or about 44........

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