Most would expect me to applaud Amazon's move to return workers to the workplace five days a week, but that ship has sailed

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“Keeping your culture strong is not a birthright,” so says Amazon CEO Andy Jassy in a memo calling workers back to the office five days a week.

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If you have followed my columns, you will know my view on remote working. I have consistently never endorsed the practice. I have spent the last three years building my own firm and, like Amazon, culture was a key reason I created an in-firm working environment.

After all, how does one create an ethos, a mandate, or a vision over zoom and email threads?

But then, there came a point that I had to evolve. While my team flourished in person with opportunities for mentorship, meeting clients and fostering uplifting team dynamics, my competitors were offering something I wasn’t –........

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