14:20 JST, September 30, 2026

Beer and beer-like beverages have been subject to different tax rates even though they are similar products, which has led to a futile race to develop new products aimed at tax savings.

It is hoped that manufacturers will take the unification of tax rates as an opportunity to focus their efforts on competing to make their products more appealing.

Currently, the tax on a standard 350-milliliter can of beer is about ¥63, but a can of the same size is taxed at about ¥47 for happoshu (low-malt beer) or beer-like beverages known as “third-segment beer,” which primarily uses ingredients other than malt. Starting Oct. 1, the tax rate for all these products will be unified at about ¥54.

Since the tax on regular beer will be reduced, Asahi Breweries, Ltd. plans to revamp its Super Dry beer and Kirin Brewery Co. will update its........

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