The pro-Israel lobby is confronting a growing problem.

The American Israel Public Affairs Committee waged a proud and public campaign to assert its dominance last cycle — sinking more than $100 million into the 2024 elections to oust critics of Israel from Congress. AIPAC spent more on elections that cycle than any other individual single-issue interest group; celebrated its super PAC, United Democracy Project, as “one of the largest bipartisan super PACs in America”; and took credit for endorsing 361 pro-Israel candidates who prevailed in hundreds of races.

That success met with public disgust with Israel’s genocide in Gaza and drove a massive backlash, fueling a growing movement to eradicate AIPAC’s influence and propel insurgent candidates to Congress on pledges to refuse the pro-Israel lobby’s support. Now, as the 2026 midterms approach, AIPAC and its preferred candidates have pulled back from the aggressive electoral strategy they pursued last time.

None of this is to say that AIPAC is planning to let its influence slip away. While the group has not yet publicly endorsed any new candidates this cycle, there’s still time, and it’s working behind closed doors to boost its preferred candidates’ campaigns. Earlier this month, for example, AIPAC’s board president held a fundraiser for an Illinois House candidate who has said publicly that she isn’t seeking the group’s endorsement. In another district in the same state, AIPAC donors rallied around a real estate mogul’s congressional campaign.

The moves represent the latest in a series of strategic adaptations AIPAC has made in recent years while navigating a shifting political landscape on issues related to Israel.

“They are fully aware their brand is in the toilet,” said former Rep. Marie Newman, D-Ill., whom pro-Israel donors helped oust in 2022.

By this time last cycle, AIPAC had already endorsed most of its slate. But with a growing field of candidates running on rejecting AIPAC money and attacking those who take it, the group is returning to a quieter strategy that it used for years to build its influence.

“AIPAC is thought of toxically across the nation,” Newman said. “On doors, when you knock and........

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