Last week the Washington Post refrained from endorsing a candidate in the presidential race for the first time in 36 years. The decision was reportedly ordered by Jeff Bezos, the Post’s owner and one of the richest men in the world. The Seattle billionaire, who owns Amazon, purchased the flailing newspaper in 2013 in a rare fit of civic duty.

The blowback was immediate and substantial. Within 48 hours of the announcement as many as 200,000 paying readers cancelled their subscriptions to the already money-losing news organization, according to reporting by NPR.

Such withholding of revenue is usually more a symbolic message than a real threat to the viability of a company. But for the Post, which has been teetering for decades, any loss in subscribers is threatening. Hundreds of good journalists who had no influence on Bezos’s decision remain unsure of the viability of their employer. Residents of the District of Columbia and much of Virginia and Maryland also rely on the Post for coverage of state and local issues, culture and sports. All of this is threatened by Bezos’s decision and the public uprising against it.

Some angry citizens also cancelled their subscriptions to Amazon Prime, the service that provides free shipping for many Amazon products and access to video and music streaming.

While a widespread Prime resignation would not damage the public sphere or the prospects for democracy and good government the way that hurting the Washington Post does, it’s still a futile gesture that probably will not alarm or injure Bezos in the slightest.

That’s........

© The Guardian