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Should we take Elon Musk’s and Taylor Swift’s political endorsements seriously?

8 1
16.09.2024

What should we make of the fact that the richest person in the world has joined forces with Donald Trump and promises now to serve the United States as some sort of czar of government “efficiency”? And what should we make of the world’s biggest pop star endorsing Kamala Harris for president?

Why should it matter that these mega-celebrities tell us what they want from politics and government?

The morning after Taylor Swift endorsed Harris for president, Elon Musk defended his new buddy, Trump, in the most disturbing and bizarre fashion, referring to the Republican obsession with women who have chosen not to have children and have cats. “Fine Taylor … you win … I will give you a child and guard your cats with my life,” Musk, who has impregnated at least one of his employees and has reportedly propositioned others, wrote on X, formerly known as Twitter.

Swift, in contrast, has declared over the past four years that she cares deeply about women’s issues and has motivated her followers around the world to register to vote and get active in politics. Her engagement has been serious and sincere. Swift, more than any other celebrity, has the opportunity to assume the role of the champion of democracy in America. She writes and sings about the personal yet connects the personal to the political through the descriptions of power and mistreatment in relationships. To many, the connections between power imbalances and mistreatment in personal relationships and those in society at large are strong yet implicit. Swift has moved in recent years to make them explicit.

So Swift’s endorsement is not so much about swaying undecided voters through her charisma. That’s a myth. Rather her endorsement is about harnessing all the activist energy she has been building over the years and focusing it on getting young people registered to vote and willing to volunteer for a cause. She is expanding the electorate and infusing it with optimism and purpose. That’s a blessing to anyone who cares about the fate of democracy in the United States.

In stark contrast, the other billionaire in this spat has done everything he can to undermine belief in government by the people and for the people. His long hostility to safety and securities regulation makes sense, given his role as a corporate........

© The Guardian


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