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Don’t Skip Intro: Opening Credits Are More Than You Think

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21.06.2026

The "Skip Intro" feature was designed based off our behavior.

Skipping the intro provides an opportunity to slow down and observe the self.

Mindfulness is the act of being aware without judgment.

We’re all watching a different show these days. Yet, whether it’s scripted or not, when the opening credits begin, most of us click that little icon at the bottom right of the screen that says: Skip Intro. Maybe we’re eager to get on with the story. Maybe it’s boredom or too much anticipation that makes waiting feel unpleasant. Or maybe we’re bingeing and can’t be bothered to watch titles for a third time in one sitting. Either way, the phenomenon of bypassing the credits is a fairly recent one thanks to Big Tech’s breakout role in showbiz. A recent article in the Economist reported that the trend started when Netflix observed that its viewers were speeding through opening credits, so in the spirit of making customers happy, they added the feature. Now it’s ubiquitous.

But it does come at a cost. As the Economist noted, the intro sets a mood and evokes the show’s themes. It also creates a threshold between our busy lives and the ones washing over us from the screen. Clicking the button........

© Psychology Today