McDonald’s is facing intense pushback after it did what no company should ever do

The company’s McValue menu doesn’t mean what it used to.

McDonald’s restaurant in Warsaw, Poland on April 26th, 2026. [Photo: Beata Zawrzel/NurPhoto]

McDonald’s spent decades training customers that if you had a dollar, you could get a burger. Now it’s trying to redefine what “value” means, and it turns out customers have a very different idea. More important, those customers aren’t about to pay $2.50 for something they think should cost a lot less without complaining about it.

It’s less a story about burgers and........

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