A recent report by RWS highlights the importance of localization, revealing that over four-fifths of consumers are less likely to purchase from brands that do not offer local language support.

Also, 93% of consumers believe companies must communicate in their preferred languages across all channels to effectively reach a global audience.

Before embarking on localization efforts, it's essential to map out the customer journey for your target market. This involves understanding the cultural nuances, needs, pain points and preferences and identifying specific requirements such as country-specific phone number formats, email address conventions and address specifications. By recognizing potential bottlenecks, you can tailor your localization strategy to address specific challenges and enhance the overall customer experience.

Despite entering the UK market without extensive research, Flowwow quickly encountered challenges regarding address selection. We discovered that UK consumers were accustomed to searching for addresses by postcode, a system incompatible with their existing platform. This oversight caused a negative user experience, resulting in a decline in completed purchases as customers needed help to navigate the website.

While translation is a fundamental aspect of localization, it is essential to ensure that your content is culturally appropriate, resonates with........

© Entrepreneur