To create customer loyalty and use extreme customer service as a competitive force to dominate your market, you must follow a multistep process that begins with creating a baseline of satisfactory customer service.

So, let's start there.

Creating a satisfied customer is straightforward and achievable. It depends on four fundamentals that have to exist in your customer service and overall customer experience:

The first essential is what I would, advisedly, call a perfect product.

Now, nothing in this world is perfect, so let's be clear on our definition: It is designed and manufactured to perform correctly ("perfectly") under reasonably expected circumstances. Now, you may not think you're selling a product, but I expect you are, and you need to confirm that this "product" part of your offering meets the "perfect product" definition.

Related: The Customer Is Always Worth Listening to, But Proving You're Right Can Backfire

Let's say you're a financial advisor: aside from your planning and investing services, there is a product aspect involved: your online help options, your décor, the ease of finding and using disabled parking (if your clients visit you in person), how your invoices are designed, and whether your billing........

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