By Peter Funt

The earworm "1-8-7-7 Kars 4 Kids" always struck me as a stellar example of how insufferable advertising can be when its creators really put their minds to it. The organization behind the long-running ad boasts that the jingle "has quickly become one of the most memorable and catchy radio ads of all time."

Though I'm not keen on encouraging youngsters to misspell words like "cars," and while I've never understood who among us has enough extra autos sitting around that they'd willingly give one away, at least the dreadful tune is for charity.

That rationale won't fly for the pharmaceutical industry that has slyly decided the best way to sell drugs on TV is to have a cast of unusually cheerful folks dance and sing about the likes of diabetes, colon........

© El Dorado News Times