Goodbye 2023. A year that was tentative, testing and turbulent. The world became more uncertain and businesses more uncomfortable.

Economies faced the dual challenge of inflation and recession. Political economy was troublesome and ominous. 2024 is thus welcomed with almost a sigh of hope and anticipation. As they say, a new year, a new beginning. A safer and saner world is expected.

A more steady and stable world economy is predicted. A more secure and sustainable business world is hoped for. Whether these expectations and hopes will be met depends on how organizations and institutions adapt and satisfy the most cynical and disillusioned of citizens.

The industrial crystal ball is showing all sorts of options .Business forecasters are over-occupied in creating scenarios. Consultants are flipping their advisory hats and taking out their magic planners. Data scientists are sifting tons of numbers and studies to craft graphs and trends. Some are painting 2024 with green, others with orange.

Technology geeks are buzzing with their AI advantage. All of above are stakeholders in the business fortune telling industry. Every analyst has his own story to tell. In this race of who predicts the best, 4 safe bets on which to hinge upon 2024 trends are:

1- Generation Insta, “click and get” — The Gen Zee has become Gen AI (Artificial Intelligence) and basically will be Gen I (instant and now) in 2024. Huge numbers of pre-teens in 2020 are teenagers in 2024. In the most troublesome of ages when they require calm and stability, they have been surrounded by trouble, turbulence and instability. Two years of abnormal isolation in Covid.

Two years of overdose of social media. The........

© Business Recorder