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Andrea Olson

Andrea Olson

Entrepreneur

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Why Great Leaders Embrace Broad Thinking — and How It Transforms Organizations

Managers are often promoted to senior roles based on their ability to fix problems. However, as enterprise leaders, they must focus less on solving...

30.10.2024 7

Entrepreneur

Andrea Olson

Why Having A Strong Brand Isn't a Luxury — But a Necessity for Business Success

Who invented the light bulb? Of course, you'd say Thomas Edison. However, what you may not realize is that Edison did not invent the light bulb....

24.09.2024 5

Entrepreneur

Andrea Olson

Why You Need a Customer Mission Statement if You Want a Successful Organization

Earlier this year, I attended a national marketing conference, where a bevy of speakers discussed methods for more effectively connecting, engaging...

29.05.2024 10

Entrepreneur

Andrea Olson

How This One Customer Service Hack Can Transform Your Business

We often view customer service through the lens of things we can do to improve the customer experience — things like staff service training, new...

02.05.2024 10

Entrepreneur

Andrea Olson

Being Customer Centric Has Nothing To Do With Your Customers — Here's Where You Should Start.

Many companies struggle to understand what it means to be a customer-centric organization. While a somewhat amorphous concept, the most common...

15.03.2024 10

Entrepreneur

Andrea Olson

Your Differentiators Suck. Follow These 5 Steps to Stand Out From Your Competition.

Every company tries to stand out from the competition. We tout our differentiators and push them across all of our presentations and marketing...

17.01.2024 8

Entrepreneur

Andrea Olson

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