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After a disappointing defeat in the 2023 provincial election, the PC party finds itself at a critical turning point. The party’s leadership is under scrutiny as it prepares for a pivotal leadership election, and there are growing calls for significant internal changes to ensure a successful comeback.

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Could a key factor contributing to the PC’s loss be its internal leadership? In the lead-up to the election, the party relied on a new campaign team that struggled to resonate with voters.

Unlike the successful campaigns of 2016 and 2019, which showcased effective messages, strong voter engagement and a unified strategy, the 2023 campaign fell flat, with the campaign strategy seeming more reactive than proactive.

In 2016 and 2019, the PC Party ran on clear platforms and successfully communicated its vision to voters, emphasizing fiscal responsibility and health-care improvements. The campaigns were characterized by well-coordinated efforts, grassroots outreach, and strong leadership that effectively countered the opposition’s platform.

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