Stories define people – they shape our relationships, cultures and societies. Unlike other skills replaced by technology, storytelling has remained uniquely human, setting people apart from machines. But now, even storytelling is being challenged. Artificial intelligence, powered by vast datasets, can generate stories that sometimes rival, or even surpass, those written by humans.

Creative professionals have been among the first to feel the threat of AI. Last year, Hollywood screenwriters protested, demanding – and winning – protections against AI replacing their jobs. As university professors, we’ve seen student work that seems suspiciously AI-generated, which can be frustrating.

Beyond the threat to livelihoods, AI’s ability to craft compelling, humanlike stories also poses a societal risk: the spread of misinformation. Fake news, which once required significant effort, can now be produced with ease. This is especially concerning because decades of research have shown that people are often more influenced by stories than by explicit arguments and entreaties.

We set out to study how well AI-written stories stack up against those by human storytellers. We found that AI storytelling is impressive, but professional writers needn’t worry – at least not yet.

How do stories influence people? Their power........

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