Donald Trump is very proud of his talent for nicknames. In a recent interview in New Hampshire he explained, "I do a lot of names for people, some people say I'm very good at that."

I suppose that's true. His followers do seem to love it when he bestows some juvenile nickname on one of his rivals. This seems to be the extent of his "branding" expertise which makes some sense since his acclaimed success at that was due to him slapping his own name on everything in sight,........

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