Inside the Knicks’ Championship Windfall: How NYC Businesses Scored More Than $380 Million

The NBA Finals were a historic opportunity for the city’s small businesses.

BY BRIAN CONTRERAS, STAFF WRITER @_B_CONTRERAS_

A vendor sells merchandise as fans arrive ahead of a ticker-tape parade to celebrate the New York Knicks’ NBA Championship win in New York City on Thursday, June 18, 2026. Photo: Getty Images

The streets of lower Manhattan grew thick Thursday morning with throngs of orange and blue-clad Knicks fans to mark the end of a NBA season that’s been triumphant for not just the Jalen Brunson-led underdogs—who wrangled comeback after........

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