“You're the media now” – it’s hard to find a more revealing comment about what has led to Donald Trump's victory. It came from Elon Musk, the chosen one, the “super genius” in Trump’s words, but also the owner of X, formerly Twitter, the platform where he posted it. But “the media” he is referring to is certainly not the ordinary users he seemed to be addressing. In fact, “the media” is none other than Musk himself.

And he has embodied that role to the fullest as he blatantly made political use of his platform in favor of the Trumpian agenda, whether overtly or covertly, hidden behind the algorithms. So, we have a master telling the people: “You are the master.” And managing to convince them – just as much as the victorious Trump has been successful in casting himself as a champion of the middle class.

The narrative that contradicts reality is a central element of this success. Trump and the circle of billionaires who have decided to invest in him, representatives of the class that bears the greatest (if not full) responsibility for the disasters we are now facing – the economic crisis, the climate crisis, the wars – have been successful in presenting themselves as the........

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