“You're leaving me?,” the middle-aged accountant in a bland tan suit and tie, sitting behind a desk in an outdated, paper-heavy office, asks the younger woman incredulously. She pulls out her cell phone to show him the "who" she's leaving him for—a younger man, in a fashionable blue suit and salmon shirt, unbuttoned at the neck, "who charges me less but gives me more."

"Sing it, Adam," she orders.

Actor Adam DeVine—of Pitch Perfect and Modern Family fame—dressed as if he were trapped in a 90s boy band video, complete with a smoke machine, then breaks into song, advising that you "best believe TurboTax will beat your price... this is a tax break-up."

The ad is part of Intuit’s extensive “break-up” ad campaign pitching the “TurboTax Full Service plan,” which features a human tax preparer, who customers work with online or in person. The campaign, which launched on September 20th, has included ads on social media and on network television, including Saturday Night Live’s season opener and college football games.

But Tuesday, Intuit said it would “evolve” away from the cheeky campaign after organizations representing tax professionals–who use and refer clients to some of Intuit’s other products–complained loudly and met with Intuit.

Other ads and short videos that are part of the offending campaign advised "how to break-up via voicemail" and "Skip the red flags 🚩 Glow-up and make the switch to a #TurboTax Expert today!" In the latter, a young woman advises taxpayers to "Put a finger down if you're in a situation where you're constantly waiting to hear back from them [tax preparers], always having to drive to meet them, unsure where you stand with them, and now you're starting to get the feeling that you need someone new, someone who really understands your wants and needs..."

The campaign promises that Intuit will undercut by at least 10% what........

© Forbes