What separates the one-hit wonders from the sustained successes? Whether in business, art, philanthropy or any other realm, there are two critical components that always make the difference: a compelling personal brand and a tenacious entrepreneurial spirit.

Cultivating a personal brand and entrepreneurial spirit is easier said than done, however. Each one requires care, attention and detail. Let's explore the necessary priorities and traits.

Related: 4 Ways I Grew My Business From Startup to 17 Years of Sustained Success

As you craft your personal brand, take care to prioritize these five components. Each one is powerful by itself — and together, they create a whole greater than the sum of its parts.

Relationships over revenues: To achieve sustained success, it can never just be about the bottom line. It must also be about the people who trust you with their business. A successful brand asks its customers, "How can we help?" not "What will you buy?" People make decisions based on trust and emotional connection, especially when it comes to socially conscious millennials and Gen Z consumers who seek out purpose-driven brands.

Be genuine: People don't connect with companies; they connect with people. Share the stories that make you and........

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