As the holiday shopping season approaches, usually lasting from November 1 to December 31, the question arises: how can you make the most of this period? Its peak will hit during the so-called Cyber Five, or Cyber Week, which may generate 16.9% of all holiday season revenue.

Let's look at strategies that will help you get through this busy time and maintain a steady stream of conversions in the future.

Related: Boost Your Ecommerce Sales — 8 Proven Strategies for the Holiday Season

Instead of offering blanket discounts, a tiered discount system that increases based on cart value encourages bigger purchases. Offering various discount levels motivates customers to spend more to maximize their savings, which boosts the average order value (AOV).

For instance, offer 10% off a $50 order, 20% off $100, etc. By layering upsell opportunities on top, the sale of high-margin products reduces the effect on overall profits. For example, show clients complementary items to raise the total order value, like adding a phone case to a smartphone to reach $500 and unlock a 15% discount. This spreads the discount across products, balancing costs while customers enjoy the savings.

Another approach is to sell high-margin bundles with small discounts. Offer complementary or related items to the main product so that the customer reaches a specified order value to receive a discount. Customers perceive they are getting a deal, but higher-margin products help balance the cost. Last but not least, use your shoppers' behavioral data to offer real-time incentives. For example, you can set up a personalized pop-up that appears after a user views several products, suggesting orders over $100 to receive a 20% off coupon for their next purchase. This keeps current........

© Entrepreneur