LinkedIn is a wacky place. Next to business updates from the world's largest companies, you'll find posts like "Today, I proposed to my fiance. Here's what it taught me about B2B sales." Insightful recaps from industry conferences are juxtaposed with generic, AI-generated thought leadership boosted by engagement pods. And don't get me started on the endless barrage of irrelevant cold pitches.

Still, if you're an entrepreneur, LinkedIn is the place to be. Its unique business-oriented nature sets it apart from other social media platforms, offering an unparalleled opportunity to communicate with your customers, business partners and potential team members.

What's not so unique, however, is the curation that is proving intrinsic to all social media. On LinkedIn, just like on Instagram, people and companies predominantly share only the best side of themselves – landing a job, closing a funding round, announcing a new partnership, listing tips that made them successful, etc. Posts detailing the less glamorous aspects of entrepreneurship are few and far between, painting an incomplete picture of the realities of running a business.

I decided to take a different route, namely, one of brutal transparency.

Here's why I'm sharing my startup's business data on LinkedIn, what data specifically, and how it has benefited my startup – and could benefit your company, too.

Related: Key Financial Metrics Every Founder Should Know About

Few startups share their real story, as the very nature of the startup ecosystem encourages........

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