Today, you'll be hard-pressed to find someone who hasn't — at the very least — played with the idea of launching an ecommerce business. The U.S. is the global leader with an estimated 14 million ecommerce sites, and that number will only keep going up as selling online continues to gain traction among everyone from established brick-and-mortar businesses to individuals taking their first entrepreneurial steps.

While, yes, setting up an ecommerce store is easier than ever before, unfortunately, getting sales and succeeding is as difficult as it ever was. Perhaps even more, given the growing competition. As the CEO of an on-demand consumer goods platform, I have a front-row seat to the trials and triumphs of today's digital businesses. I've witnessed first-time entrepreneurs attain life-changing success, and I've seen great ideas fizzle out due to poor execution and everything in between.

What I've noticed is that people succeed in many different ways, but they often fail in the same ones. It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here are the four most common mistakes people make that you should avoid when starting an ecommerce business.

Related: Business Owners: Are You Making These 10 Mistakes?

Some great products have never seen the light of day just because the business owner couldn't........

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