By now the expression "the new normal" should be familiar to us all. It's used to describe the profound changes in our daily lives, including where and how we work. It also describes the overall societal functioning that has settled into place following significant global events, such as the pandemic, ebbs and flows in the economy and geopolitical conflicts that seem to drop out of the sky.

This term also includes adjustments in how we communicate, conduct business and interact personally and professionally. What was once considered one-off occurrences have now become expected, reflecting a shift in behaviors, expectations and norms that are accepted as the baseline for moving forward.

This new normal complicates the business landscape, affecting supply chains, market accessibility and the behavior of employees and suppliers. Given these challenges, it's imperative for traditional strategic frameworks to undergo an overhaul to safeguard resilience and sustained prosperity.

Work culture has undergone a seismic shift. The changing dynamics of workplace locations and the motivations behind work have rendered numerous conventional business models and strategies redundant. Today's workforce seeks more than just routine; they yearn for purpose and the chance to be part of growth and lifelong learning.

Moreover, a glaring disconnect persists within many traditional strategic plans. Their extensive timelines and meticulous details often misalign with the fluid nature of real-world challenges, which are prone to abrupt changes. This........

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