Today, 21-year-old Adam Cohen is the CEO and founder of Stic, a rapidly growing ad tech startup valued at over $16 million. But just a year ago, he was just another college student struggling to find his way in the world. "When I was at UCLA, I didn't know what I wanted to do," Cohen admits. "I didn't even like what I was studying." Then, one fateful day, he was leaving the Equinox sauna while reading the Wall Street Journal when everything changed.

The story behind Stic's conception sounds almost like divine intervention. Cohen was reading an article about advertising being "dead" when his Uber pulled up with a magnet on the side promoting a nail tech business, complete with a phone number. "It caught my attention immediately," Cohen says. This simple sign sparked an idea: what if drivers could supplement their income by putting advertisements on their cars?

He jumped into the Uber and began bombarding the driver with questions about how many miles she drives daily. She told him it was about 100 miles a day, or 3,000 miles a month, with about 70% of those miles paid for by Uber and delivery services. "I pointed out that she was driving 30 unpaid miles daily, and asked if she'd be........

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