One of the challenges all businesses face is figuring out how much personal support to offer their customers. Customer service automation can reduce the rate of human error and enable your company to scale its services more effectively.

Tools like chatbots allow you to provide 24/7 customer support and collect leads your team can follow up on during normal business hours. Plus, it can save your business quite a bit of money on call centers and customer support.

But too much of anything can turn into a problem, and relying too heavily on automation removes the personal touch most customers are looking for. Let's look at how personal interactions can benefit your business and how to find the right mix of automation and personalization.

Related: The Human Touch: What It Takes To Maintain Meaningful Client Relationships In A World Driven By Artificial Intelligence

Personalized customer service is providing assistance to customers that is tailored to their specific needs and preferences. It's about finding a way to include a human element in each interaction with your customers.

Starbucks was an early adopter of this tactic when the company began having baristas write customers' names on their drink orders. It's a small way to establish a connection between the baristas and the customers and........

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