After Jessica Holton, co-founder and CEO of Ours, had been dating her partner (now husband) for five years, she brought up the topic of going to couples therapy. There was nothing particularly wrong with the relationship—it was actually the opposite. She realized they were in it for the long haul and sought counseling to deepen their bond and avoid the mistakes she'd seen in other relationships.

"I said, let's invest in our relationship. He was totally down," Holton told me in a recent One Day with Jon Bier podcast episode.

However, the process of finding the right therapist proved to be a daunting task: figuring out schedules, finding the right therapist, and realizing how stigmatized couples therapy still was among family and friends.

"It was so shocking to me because I had been on this journey of embracing individual therapy and coaching and yoga and learning all of the things that make us healthy, but when it comes to our relationship, the number one predictor of how we age physically, emotionally, and mentally, it was so stigmatized," she says.

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