'One Size Does Not Fit All:' The Supplement Myth That This CEO Wants to Shatter
Playing basketball on the German National Team, Vadim Fedotov saw firsthand the shortcomings of sports supplements. After tearing his ACL, he was prescribed handfuls of off-the-shelf vitamins and nutrients, but none of them worked. He realized that supplementation needed to go beyond one-size-fits-all formulas and address each person's needs in real time.
Fedotov is now the co-founder and CEO of Bioniq, which offers users supplements tailor-made to "deliver precisely what your body needs." Using an AI-powered algorithm built around a proprietary database of over 6 million biochemical data points, the company provides personalized supplement recommendations based on key biomarkers, either from your latest blood test or from personal questionnaire data and other users like you.
"No supplement company ever gave the consumer the option to see if the product actually works," Fedotov says. "We wanted to create the first quantifiable product where you can track whether the supplement has a positive impact on your body."
Since its launch,........
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