Annually, more than 5 million businesses embark on their entrepreneurial journey. However, statistics indicate that about 30% of these ventures face the challenge of sustainability, leading to failure within their first two years.

To navigate these hurdles and set your business on a path to success in 2024, let's delve into four key tips that can help your online venture not just survive, but truly thrive.

Related: 6 Ways to Jump-Start Your Online Business

It's a startling fact that 93% of online experiences kick off with a search engine. However, the current trend shows a decrease in traffic directed to websites by these search engines. The shift calls for a strategic pivot for online businesses.

Embracing a multi-channel approach is not just recommended; it's essential. Almost 50% of all internet users will search for product-related videos before visiting a store, so think beyond Google's SERPs. Platforms like YouTube, Reddit and TikTok are goldmines for reaching diverse and engaged audiences.

The beauty of tapping into multiple traffic sources lies in the sustainability it brings to your business. When you spread your presence across various platforms, you're not just expanding your reach; you're also safeguarding your business against the unpredictability of online traffic trends.

This strategy leads to a more robust, resilient and sustainable business model. It empowers you to adapt quickly to market changes, seize emerging opportunities and maintain a steady flow of traffic and potential customers. In the........

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