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Red Lobster's Endless Shrimp Deal Is Never Coming Back Because Its New CEO Knows 'How to Do Math'

9 0
12.11.2024

On Monday, new Red Lobster CEO Damola Adamolekun, 35, told TODAY that the chain's mega-popular $20 endless shrimp deal has ended permanently. It also almost ended the restaurant.

After offering endless shrimp as a limited-time, usually once-a-year deal for decades, Red Lobster made the promotion a regular menu item—and immediately regretted it. The deal proved too popular and cost the parent company a nearly $11 million........

© Entrepreneur


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