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Red Lobster's Endless Shrimp Deal Is Never Coming Back Because Its New CEO Knows 'How to Do Math'
On Monday, new Red Lobster CEO Damola Adamolekun, 35, told TODAY that the chain's mega-popular $20 endless shrimp deal has ended permanently. It also almost ended the restaurant.
After offering endless shrimp as a limited-time, usually once-a-year deal for decades, Red Lobster made the promotion a regular menu item—and immediately regretted it. The deal proved too popular and cost the parent company a nearly $11 million........
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