Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.
Not every business can be franchised, nor should it. As the founder and operator of an exciting, new concept, it's hard not to envision opening a unit on every corner and becoming the next franchise millionaire. It's a common dream. At one time, numerous concepts were claiming to be the next "McDonald's" of their industry.
And while franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners who want to expand their concept into prime locations before their competition does but who don't want to go it alone for a number of reasons. For instance, they may not have the resources or cash reserves to finance a franchise program (it is important to note that while franchising a business does leverage the time and capital of others to open additional units, establishing a franchise system is certainly not a no-cost endeavor). Or they don't want the responsibilities and relationship of being a franchisor and would rather concentrate on running their core business, not a franchise system.
Related: The Pros and Cons of Franchising Your Business
But when you have eager customers asking to open a branded location just like yours in their neighborhood, it's hard to resist. You might think: What if I don't jump on the deal, and I miss out on an opportunity that might not come around again?
Licensing your intellectual property, such as your name, trademarks and trade dress, in exchange for a set........
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