As marketers, we're always looking for a leg up on our competition. A celebrity endorsement is a historically reliable way to do that. Celebrities offer a chance to reach new audiences that are outside of your traditional marketing efforts.

At ButterflyMX, we've had success working with public figures to boost our traditional marketing efforts and invigorate our storytelling.

Here, I'll give you a few tips on what you can do to make your brand and your company appealing for celebrities to work with.

Related: How Your Business Can Harness the Power of Celebrity Endorsements to Skyrocket Your Online Growth and Brand Awareness

No matter what industry you work in, I can guarantee there's a community of social media professionals and micro-celebrities who can influence the opinions of your customer base. Not only that, but these individuals can expand your brand awareness to new audiences.

Take my company, ButterflyMX, as an example. We're a property technology company that sells access control hardware like video intercoms, keypads and card readers. At first, we were scratching our heads, thinking of who to ask for a celebrity endorsement. But you don't have to limit yourself to looking for an influencer in your field if it happens to be........

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