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Mom's Side Hustle Started With a Facebook Page. Now It Makes More Than $1 Million a Year: 'Don't Overthink.'

5 0
07.10.2024

This Side Hustle Spotlight Q&A features Karen Frederick, 43, founder of Kole Jax Designs, an online brand selling personalized jewelry and accessories. Responses have been edited for length and clarity.

Image Credit: Courtesy of Kole Jax Designs. Karen Frederick.

What was your day job or primary occupation when you started your side hustle?
I was a stay-at-home mom with a baby and a toddler, both boys. My husband also left his career and closed his insurance agency to work at Kole Jax full-time for five years. His old insurance agency office is actually the space we now use for Kole Jax Designs HQ!

Related: This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer

When did you start your side hustle, and where did you find the inspiration for it?
I started Kole Jax Designs in January 2012. I have always loved jewelry and the way it makes me feel. I was inspired by that and my need to create. My goal was to establish a fulfilling, home-based career that would allow me to monetize my passions and be present for my children. The name Kole Jax comes from my sons' middle names: Grayson Kole and Tucker Jax.

What were some of the first steps........

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