We all know that the rise of the digital age has revolutionized organizations' operations, enabling them to explore new income avenues with minimal investment. This has never been truer for small businesses. For this group, embracing e-commerce platforms and online marketplaces can catapult them into new opportunities. The average revenue increase by investing in marketing for a small business can vary significantly depending on various factors such as the industry, target market, marketing strategies employed, and the effectiveness of the campaigns. However, businesses that invest in strong marketing efforts typically experience an average revenue growth of 30% — some significantly more.

Investing more time and resources toward their online presence allows even the smallest businesses to tap into global customer bases that were once out of reach, boosting their revenue potential and keeping operations manageable. One size does not fit all, and strategies depend on your business industry. Here are some to consider.

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