So, you've got an online course or are thinking about creating one. You've heard the stories of course creators having to turn their PayPal notifications off because their phones wouldn't stop pinging (bless their little cotton socks). Now you want to know if the stories are true and if you too can experience the fist-pumping joy of waking up to sales every day.

Having worked with 100s of course creators and generated millions of dollars for my clients, I can confirm that there is truth to the stories. You can make sales while taking a nap, walking the dog, or binge-watching your favorite show on Netflix. Sadly, it's not as simple as putting up a sales page and waiting for the sales to roll in. There are a few non-negotiables you have to implement first.

Keep reading for an evergreen sales expert's guide to selling the shitake mushrooms out of your online course.

If you want to get total strangers leaping at the opportunity to enroll in your online course, you have to create a funnel. Put simply, that's a system to take people from "Who is this person?" to "Holy smokes! I need this course!!".

Here's the funnel I use for my clients, which I call Day #1 Evergreen. Use it to win customers and experience what it's like to make sales while you're sipping your oat milk latte (mmm, delicious!).

Before you win customers, you first have to win their attention and inspire them to engage with you. It's a big ask to expect a stranger to buy your $997 course so you want to start by asking them to take a smaller action: signing up for your free masterclass.

Fortunately, you don't have to host your webinar live. You can pre-record it and give people the option to watch on-demand. After all, in the age of Netflix and Amazon Prime, instant access is what people have come........

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