Have you ever considered how the stories unfolding on Pakistani television impact our society? Pakistani dramas are not just entertainment; they carry a deeper significance. These shows serve as powerful mirrors, reflecting and shaping societal norms. Their influence is unmistakable, igniting discussions, raising awareness, and subtly molding the fabric of society. The drama industry has a complex effect on our social dynamics, bringing both positive and negative influences

The impact of Pakistani drama in the positive limelight is significant from various points of view. They have been proven to be a great source for raising social subjects and creating awareness, portraying women’s empowerment, psychological awareness, and national unity. According to Khadija Ikram and Dr. Sehrish Mushtaq’s (2023) research study, Pakistani dramas have a pivotal role in raising their voice against violence and playing a remarkable contribution in empowering women with the help of media narratives like “Udaari” and “Cheekh.”. Women are motivated by this change in representation to question established norms and fight for the recognition of their voices. Dramas like “Noor Jahan” are also a great source to present social issues of unmanly men, the housewife versus the career woman, and divorce.

Perpetuation of harmful stereotypes can be seen in dramas, as they often reinforce existing biases and hinder social progress. It is really important to understand the impact of media........

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