THE Ladies GAA isn’t always in the media’s eye-line - and even with integration on the horizon doesn’t mean the promotion of their games will improve or that everyone will have a nice, soft landing onto utopian fields once it all comes to pass.

The GAA’s female community will still have to play with their elbows up to create space for themselves. The media has an important role to play here too.

One of the enduring obstacles within the GAA is the GAA itself, and how its teams and players generally keep a safe distance from the God-awful ‘meedja’.

There has been this historical, largely inarticulate suspicion of television and newspapers - not helped in more recent times by the GAA’s split season where it has become virtually impossible to cover men’s football and hurling to the degree everyone would like, never mind the female codes.

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GAA reporters rarely get their heads lifted from one week to the next - and so many engaging and insightful stories can go untold.

Even if inter-county players and managers were amenable to the idea, there is so little time to organise sit-down interviews between Championship games.

Thankfully, the Irish News sports department still invests heavily in two of the profession’s greatest resources: time and space.

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