Schools or brands
Private education has over the years steadily morphed into a profit-maximising business, overshadowing its core mission of learning and development. This shift has taken such precedence that many schools today consider themselves brands first and educational institutions second — complete with branded uniforms and study packs. It is this unchecked commercialisation that has now forced the Competition Commission of Pakistan (CCP) to intervene and issue show-cause notices to seventeen major private........



















































