Conflict is inevitable in human relationships, both personal and business. Conflict occurs when two parties disagree over a particular issue, which results in separation and a lack of common ground to resolve that issue. Conflict can be seen as unfavourable in relationships and to be avoided. However, it can also develop growth in relationships; by addressing and resolving the dispute in question it can renew a previously damaged relationship.

In business relationships, salespeople are confronted with various daily conflicts that need to be resolved and managed for the benefit of both parties. If left unresolved, conflicts tend to grow in intensity from a temporary conflict to a more permanent one that can jeopardise........

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