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Michael Dell Shares His First Lesson of the ‘Dell Direct Model’ When He Was 16

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15.03.2024

Dell (DELL), one of the world’s largest manufacturers of personal computers, is known for inventing and pioneering the “Dell Direct Model,” which fueled its astronomical growth from a dorm-room startup to a global tech powerhouse in the 1990s and early 2000s. Dell didn’t begin pursuing its famous direct sales model until the mid 90’s, but the idea was deeply rooted in the mind of the company’s founder and CEO Michael Dell, who first experimented with it when he was just 16.

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Like many well-known tech founders of his generation, Dell started his company in college (and later dropped out), but his entrepreneurial journey started even earlier. “When I turned 16,........

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