Zelley Jewellers in St Giles Street is a fourth-generation family business that opened its current premises in 1982.

However, the family's roots in the city can be traced back to 1947 and even further back to its inception in Bishop's Stortford in the 1800s.

Alistair Zelley with Alexis and Sue (Image: Sonya Duncan)

Despite many decades in business, a combination of the cost of parking, ongoing roadworks, changing shopping habits and decreasing footfall has resulted in........

© Norwich Evening News