AI and the Attention Crisis at Work
Attention spans have systematically shrunk across time.
This is reflected in changes in how we consume media. In 1986, song intros for Billboard’s Top 100 averaged at 23 seconds before vocals began. By 2015, the average intro had shrunk to an average of five seconds. This is a reduction of more than 78 percent. Similarly, TV show intros also got shorter, reflecting viewers' decreased attention spans. As an example, the show Bewitched, highly rated in the late 1960s, had an intro of 45 seconds. In contrast, Young Sheldon, the highest-watched comedy in 2020, has a show intro of 20 seconds—less than half the length.
Researchers have studied this huge change in attention span at work. In 2004, the average time spent on any screen before task-switching was 2.5 minutes. By 2012, it was only 75 seconds. Since 2020, it’s about 47 seconds. It makes you wonder how we get anything done at work.
A recent study found that 74 percent of Gen Zs (those born between 1995 and 2006) and 77 percent of millennials (those born between 1983 and 1994) “believe Generative AI will impact the way they work within the next year.” Importantly, these groups are generally optimistic about that impact. More than three-quarters report that AI “has improved the quality of their work (78 percent of Gen Zers and 82 percent of millennials), and that it has helped to free up their time and improved their work/life balance (77 percent of Gen Zers and 73 percent of millennials)” (Deloitte, 2025).
Many say artificial intelligence has helped with simplifying routine tasks to improve efficiency and........
