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Caroline Fitzgerald

Caroline Fitzgerald

Sports Business Journal

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Women’s sports: A new engine for economic development and tourism

Women’s sports: A new engine for economic development and tourism

Cities have long leaned into sports to drive economic growth, and now, they’re turning to women’s sports as a new opportunity. For decades,...

04.05.2026 10

Sports Business Journal

Caroline Fitzgerald

The year ahead in women’s sports: Trends and trajectory

A look at four key trends — from infrastructure and labor to betting and health research — with the potential to influence the trajectory of the...

03.02.2026 30

Sports Business Journal

Caroline Fitzgerald

Golden State Valkyries establish the blueprint for expansion in women’s sports

More than 18,000 fans filled Chase Center on May 16 to witness the debut of the Golden State Valkyries, the WNBA’s first new team since the Atlanta...

30.09.2025 10

Sports Business Journal

Caroline Fitzgerald

It’s time for player salaries to catch up with WNBA’s growth

As we settle into the 2025 WNBA season, there’s an elephant in the room — and no, it’s not the New York Liberty’s mascot, Ellie. It’s...

10.06.2025 10

Sports Business Journal

Caroline Fitzgerald