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Why Women Might Be Better at Tasting Bourbon Than Men, According to Research

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03.11.2026

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Why Women Might Be Better at Tasting Bourbon Than Men, According to Research

Research suggests women may have a slight edge in detecting aromas, potentially giving them an advantage when tasting bourbon.

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Bourbon has a reputation as a drink for guys with beards and strong opinions about barrel char. But the woman sitting next to them might have a better nose for it.

Louisville whiskey writer Susan Reigler, a former president of Bourbon Women, told Fox News Digital that women generally have a stronger sense of smell than men, potentially giving them an advantage when tasting bourbon. A 2014 study published in PLOS ONE found that women’s olfactory bulbs, the brain regions involved in processing smells, contained roughly 43% more cells and 49% more neurons than men’s.

The catch? Researchers examined brain........

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