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Colleges Are Now Offering Influencer Degrees. But Are They Worth It?

Colleges are launching content creation degrees, but a new survey finds most Americans still don’t consider influencing a real career.

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Telling your parents you want to be an influencer probably isn’t the career announcement they were hoping for. Now you can at least hand them a diploma.

Arizona State University recently launched a bachelor’s degree in content creation through its Walter Cronkite School of Journalism and Mass Communication. Students learn media production, podcasting, on-camera skills, and how to build an audience. Syracuse, Quinnipiac and Colorado State offer related minors, while St. Bonaventure has introduced a major of its own.

The idea hasn’t exactly won over the American public. A Talker Research survey of 2,000 adults found that 52% don’t consider influencing a legitimate career.........

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