The get-in price for Super Bowl LX in the Bay Area is second highest in the post-pandemic era. As of Feb. 4, secondary-market tickets are hovering around $4,500.

Since 2022, the median secondary-market, get-in price for the Super Bowl is $3,658, when the Rams played at home in the newly built SoFi Stadium. Both Glendale and New Orleans hovered closer to the $3,000 mark, while Las Vegas pushed beyond $6,000, highlighting a widening gap in pricing among recent host markets. Below, we identify and discuss a variety of factors which influence demand and pricing for each host city.

The week after the conference championship games, the get-in secondary market price was $6,700, but the market quickly rebalanced when the NFL lowered the ticket prices of official packages to $6,000. This introduced additional inventory in a range that overlapped with the secondary-market get-in price, lowering the price on the secondary market. As of Feb. 4, fans could buy a “Kickoff Club” ticket directly from On Location (official NFL ticket sales) with pregame hospitality for $5,750, a $250 reduction from the day before.

Attendance projections for Super Bowl LX vary depending on the reporting methodology. City of San Francisco planning documents estimate more than 75,000 fans, while Ticketmaster lists Levi’s Stadium capacity at 68,500. Even at the lower figure, Santa Clara aligns with recent Super Bowl hosts such as Inglewood and Glendale, while the higher estimate would represent roughly a 13% increase over Las Vegas.

The Patriots and Seahawks franchises create a unique combination of factors that could be driving up demand. First, it has been 11 years since the Seahawks........

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