This is Part 2 of a series.

In the first post in this series, I discussed why I chose to publish my books through traditional publishers and how my first book came to be titled Changing Children’s Lives with Hypnosis: A Journey to the Center. My hope is that discussing my experiences will help other writers who are contemplating writing their own books.

I had no idea how many copies I would be able to sell of my first book. To build interest, I set up a website. I hired a public relations firm that helped me appear on local television slots around the country and on one national-level syndicated television show.

I appeared on many radio podcasts, happily participated in many podcast interviews, provided interviews to reporters from multiple magazines and newspapers, participated in book signings at bookstores, and started this blog for Psychology Today.

I delivered lectures at medical institutions and conferences around the country. Notably, I did not have a social media following. I did advertise on Google, Facebook, and Amazon, as well as in local high school newsletters.

I also promoted the book to my patients. I encouraged over 100 people to write Amazon reviews for the book, and it garnered an average rating of 4.9 stars.........

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