In the candy aisle, what’s old is new again.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Photos: Wikimedia Commons

Hershey is trying to capture consumers’ taste for nostalgia. The $40 billion company, which owns candy and snack aisle favorites, such as Reese’s, Jolly Rancher, Twizzlers, SkinnyPop, Dot’s Homestyle Pretzels, and Pirate’s Booty, wants to drive more customer excitement toward its 125-year-old namesake.

The classic Hershey’s chocolate bar is getting a marketing revamp, according to The Wall Street Journal, which

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